Magnolia Cookies In-Store Motion Graphic Ad – Stew Leonard’s

This in-store motion graphic ad was created to spotlight the launch of Magnolia Cookies at Stew Leonard’s, a beloved retail grocery chain. As a freelance motion designer, I was hired to develop a high-impact digital ad that would visually engage customers and drive in-store product attention.

Create a dynamic in-store video ad that blends real product footage with animated visuals to highlight the texture, quality, and freshness of Magnolia Cookies. The final deliverable needed to loop cleanly on in-store displays and align with Stew Leonard’s brand identity.

Adobe After Effects – motion tracking, animations, transitions

Adobe Premiere Pro – video editing, timing, sequence polishing

Adobe Photoshop – photo cleanup, rotoscoping, image enhancement

I directed and edited a rotating cookie shot using professional product lighting, allowing the golden-brown cookie texture to stand out. The cookie was photographed, cleaned up in Photoshop, and animated to rotate continuously. This created a seamless product animation effect that grabbed attention.

To elevate the ad, I used motion graphics overlays, bold animated typography, and clean transitions that kept the ad fresh and modern. I also integrated real in-store footage, showing the product being picked from the shelf to create relatability and context.

Eye-catching digital retail signage used across Stew Leonard’s in-store displays

Boosted visibility for Magnolia Cookies during launch week

Consistent with Stew Leonard’s fun, family-focused brand

Delivered with a clean loop for high-traffic retail environments