Client: InSite Health NJ
Project Type: App Explainer Video
Role: Scriptwriting, Voice Direction, Animation, Video Editing
Tools Used: Adobe Premiere Pro, After Effects, Canva, Audacity, ChatGPT (script development)
Published By: Creatvely
Project Goal
To create an engaging, easy-to-understand video introducing the InSite Health NJ app. The goal was to highlight features like mood tracking, guided meditations, and safety planning—without using direct references to mental or behavioral health—so the message could be shared openly in schools and youth spaces.
The Challenge
Explain multiple app features in a short time without sounding clinical.
Avoid stigmatized language while still addressing emotional support.
Make the video appealing to both teens and educators.
The Solution
Developed a youth-friendly script centered around empowerment, self-guided support, and community connection.
Used simple, animated characters and motion graphics to convey a warm, inclusive feel.
Edited pacing and visuals for high engagement and clarity
Ensured the message aligned with school-safe guidelines for emotional wellness resources.
Outcome
The final video was published on Creatvely's channels and shared across community partner networks. It now serves as a key visual tool to raise awareness about the InSite Health NJ app in Camden, Burlington, Union, and Mercer counties.