Linda Vista Communications is a Pasadena-based communications partnership that works with nonprofits, research institutions, and public-impact organizations. The partners are seasoned leaders in the nonprofit and academic worlds, using communication as a tool for social impact. 

They approached me to create a cohesive visual identity and a fully designed Squarespace website that would reflect their expertise, their Pasadena roots, and their commitment to clear, precise communication.

Client: Linda Vista Communications Services: Branding and Website Design Deliverables: Logo design, Brand style guide, Website Copy Refinement, Website Design & Development in Squarespace

The partners had assembled a basic Squarespace website themselves and were using it as a placeholder. While it contained the right content structure — About, Services, Contact — it lacked a coherent visual identity and professional presentation. They did not have:

A professional logo design

A consistent color and type system

A website experience that felt intentional, polished, and aligned with their story

They wanted something simple, honest, and professional — not a glitzy, lifestyle-oriented PR look. The challenge was to design a small but highly intentional brand and website that:

Spoke clearly to nonprofit, academic, and policy audiences

Visually grounded the firm in Pasadena and the Linda Vista area

Could grow with them as they added collaborators, testimonials, and more content

Learn more about my design process, the logo design concepts, the website design process, and my reflection on this project.

View the complete case study on my website at studiokalili.com/portfolio/linda-vista

The new brand and website now:

Tell a unique story tied closely to Pasadena and Linda Vista’s landscape.

Present a refined, clear, and sharp digital presence that matches their expertise.

Make it easy for visitors — nonprofits, research institutions, policy organizations — to understand:

They now stand out from competitors with a brand that:

Speaks directly to their story and context

Communicates with precision to the right people

Feels distinctive, without resorting to clichés or generic visuals

Read more about this project on my website at studiokalili.com/portfolio/linda-vista