Branding and Website Design for Linda Vista Communications by Lillian IngabireBranding and Website Design for Linda Vista Communications by Lillian Ingabire

Branding and Website Design for Linda Vista Communications

Lillian Ingabire

Lillian Ingabire

Verified

Logo Design, Branding, & Squarespace Website Design for a Public Impact Firm — Linda Vista Communications

Linda Vista Communications is a Pasadena-based communications partnership that works with nonprofits, research institutions, and public-impact organizations. The partners are seasoned leaders in the nonprofit and academic worlds, using communication as a tool for social impact. 
They approached me to create a cohesive visual identity and a fully designed Squarespace website that would reflect their expertise, their Pasadena roots, and their commitment to clear, precise communication.

Client: Linda Vista Communications Services: Branding and Website Design Deliverables: Logo design, Brand style guide, Website Copy Refinement, Website Design & Development in Squarespace
Home page design
Home page design

Background & Problem

The partners had assembled a basic Squarespace website themselves and were using it as a placeholder. While it contained the right content structure — About, Services, Contact — it lacked a coherent visual identity and professional presentation. They did not have:
A professional logo design
A consistent color and type system
A website experience that felt intentional, polished, and aligned with their story
They wanted something simple, honest, and professional — not a glitzy, lifestyle-oriented PR look. The challenge was to design a small but highly intentional brand and website that:
Spoke clearly to nonprofit, academic, and policy audiences
Visually grounded the firm in Pasadena and the Linda Vista area
Could grow with them as they added collaborators, testimonials, and more content

Read deeper into the details behind every design decision.
Learn more about my design process, the logo design concepts, the website design process, and my reflection on this project.
View the complete case study on my website at studiokalili.com/portfolio/linda-vista

Logo design for Linda Vista Communications
Logo design for Linda Vista Communications
Before and After
Before and After

Results & Impact

The new brand and website now:
Tell a unique story tied closely to Pasadena and Linda Vista’s landscape.
Present a refined, clear, and sharp digital presence that matches their expertise.
Make it easy for visitors — nonprofits, research institutions, policy organizations — to understand:
What Linda Vista Communications offers
How they think
How to get in touch
They now stand out from competitors with a brand that:
Speaks directly to their story and context
Communicates with precision to the right people
Feels distinctive, without resorting to clichés or generic visuals

Read more about this project on my website at studiokalili.com/portfolio/linda-vista

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What the client had to say

I have worked with Lillian on multiple projects and have always enjoyed our collaboration. She gets the spirit and motivation behind a brand, and designs accordingly. Highly recommended!

Carl Guido Marziali

Jan 15, 2026, Client

Posted Mar 27, 2026

Designed a cohesive brand identity and Squarespace website design for Linda Vista Communications. This project highlights communication rooted in place.

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Timeline

Dec 15, 2025 - Jan 15, 2026

Clients

Linda Vista Communications