Trekka Brand Identity Project
Opeyemi Muyiwa-Dada
Graphic Designer
Product Designer
UI Designer
Adobe Photoshop
Figma
Project: Trekka Brand Identity Design
Overview:
Trekka is a revolutionary mobile application with a mission to revolutionize urban mobility by promoting walking as a sustainable mode of transportation. This innovative app encourages people to embrace walking as an eco-friendly alternative to traditional transportation methods and fosters connections among individuals who share an interest in walking together.
Project Goals: To create an overall brand identity for Trekka
Visual Identity: Develop a compelling and cohesive visual identity for Trekka that resonates with its mission of sustainable urban mobility.
Brand Messaging: Craft clear and compelling brand messaging that communicates Trekka's commitment to reducing reliance on fossil fuels and promoting healthier, eco-conscious lifestyles.
Logo Design: Create a distinctive and memorable logo that embodies Trekka's essence, capturing the spirit of walking, community, and sustainability.
Colour Palette: Establish a colour palette that reflects Trekka's eco-friendly ethos while remaining visually appealing and versatile.
Typography: Select and define typography that complements Trekka's brand identity, ensuring readability and consistency across all communications.
Brand Identity Elements:
Logo: I designed a logo according to the client's request for "simplicity and cleanliness," using the League Spartan font.
Colour Scheme: I developed a harmonious colour palette inspired by nature and sustainability, creating a sense of freshness and eco-consciousness.
Colour Palette: The Color Palette used was:
111111 - Jet Black
00BF4C - Emerald Green
FAFAFA - Alabaster White
Typography Guide: The font used was League Spartan
Brand Style Guide: Compile all design elements and guidelines into a cohesive brand style guide for consistent implementation across all Trekka-related materials.
Target Audience:
Urban commuters are seeking sustainable transportation alternatives.
Health-conscious individuals are interested in walking for fitness and leisure.
Community-focused users are looking to connect with like-minded walkers.
Additional Information:
Trekka's brand identity should reflect its commitment to reducing carbon footprints and promoting a greener, healthier future. The design should resonate with the target audience and convey Trekka's core values of sustainability, community, and accessibility.
Timeline and Budget: The project, spanning a duration of one and a half months, was successfully completed within the allocated budget of $2,000. This timeframe allowed for comprehensive research, strategic planning, creative development, and refinement of the brand identity elements to ensure a high-quality and effective final result
