Project: Trekka Brand Identity Design

Project Link: https://www.behance.net/gallery/179744105/Trekka-Brand-Identity

Overview:

Trekka is a revolutionary mobile application with a mission to revolutionize urban mobility by promoting walking as a sustainable mode of transportation. This innovative app encourages people to embrace walking as an eco-friendly alternative to traditional transportation methods and fosters connections among individuals who share an interest in walking together.

Project Goals: To create an overall brand identity for Trekka

Visual Identity: Develop a compelling and cohesive visual identity for Trekka that resonates with its mission of sustainable urban mobility.

Brand Messaging: Craft clear and compelling brand messaging that communicates Trekka's commitment to reducing reliance on fossil fuels and promoting healthier, eco-conscious lifestyles.

Logo Design: Create a distinctive and memorable logo that embodies Trekka's essence, capturing the spirit of walking, community, and sustainability.

Colour Palette: Establish a colour palette that reflects Trekka's eco-friendly ethos while remaining visually appealing and versatile.

Typography: Select and define typography that complements Trekka's brand identity, ensuring readability and consistency across all communications.

Brand Identity Elements:

Logo: I designed a logo according to the client's request for "simplicity and cleanliness," using the League Spartan font.

Colour Scheme: I developed a harmonious colour palette inspired by nature and sustainability, creating a sense of freshness and eco-consciousness.

Colour Palette: The Color Palette used was:

111111 - Jet Black

00BF4C - Emerald Green

FAFAFA - Alabaster White

Typography Guide: The font used was League Spartan

Brand Style Guide: Compile all design elements and guidelines into a cohesive brand style guide for consistent implementation across all Trekka-related materials.

Target Audience:

Urban commuters are seeking sustainable transportation alternatives.

Health-conscious individuals are interested in walking for fitness and leisure.

Community-focused users are looking to connect with like-minded walkers.

Additional Information:

Trekka's brand identity should reflect its commitment to reducing carbon footprints and promoting a greener, healthier future. The design should resonate with the target audience and convey Trekka's core values of sustainability, community, and accessibility.

Timeline and Budget: The project, spanning a duration of one and a half months, was successfully completed within the allocated budget of $2,000. This timeframe allowed for comprehensive research, strategic planning, creative development, and refinement of the brand identity elements to ensure a high-quality and effective final result