The logistics and delivery industry in Nigeria faced numerous challenges, including poor infrastructure, security concerns, multiple taxes, and economic instability, leading to a lack of reliable and efficient delivery services. The traditional courier services lacked transparency and trust. Fetch, a logistics and delivery startup, aimed to address these issues by connecting users to a network of independent couriers and contracted delivery services. This innovative approach would offer quick, affordable, and convenient delivery options, mitigating the need for expensive infrastructure investments and reducing the insecurity associated with traditional services.