Redesign of Trial and Purchase Flows in the Booking.com AppStore
Felix Oginni
Objective
Enhance the visual design and strategically reduce user churn without compromising the conversion rate.
Scope
Interaction design, Visual design, Experience design, Information architecture, Research & testing
Phase 1: Foundation Setting
Revamped the visual aesthetics and refined the content hierarchy.
Ensured that the conversion rate remained unaffected while laying the groundwork for subsequent phases.
Phase 2: Churn Reduction and Flow Optimization
Collaborated closely with the AppStore Team, which included a designer, copywriter, product owner, and our director.
Successfully redesigned the underlying logic, user flow, and content to minimize churn without affecting the conversion rate.
Trial & Purchase flows for the Booking.com AppStore (Mobile Web)
Trial & Purchase flows for the Booking.com AppStore (Desktop Web)
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Posted Oct 10, 2023
Revamped Booking.com AppStore flows, to enhance visuals & reduce churn. Collaborated with leadership & a multidisciplinary team.
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Clients
Booking Holdings
