Redesign of Trial and Purchase Flows in the Booking.com AppStore

Enhance the visual design and strategically reduce user churn without compromising the conversion rate.

Interaction design, Visual design, Experience design, Information architecture, Research & testing

Revamped the visual aesthetics and refined the content hierarchy.

Ensured that the conversion rate remained unaffected while laying the groundwork for subsequent phases.

Collaborated closely with the AppStore Team, which included a designer, copywriter, product owner, and our director.

Successfully redesigned the underlying logic, user flow, and content to minimize churn without affecting the conversion rate.