Intro
I collaborated with Roofer.com to create a clear visual identity for their roofing and solar services. The project aimed to develop a versatile logo and branding guidelines that reflect their commitment to easy, affordable, and quality installations.
The Initial Vision
Inspired by Palantir (palantir.com), Metropolis (metropolis.io), and Ramp (ramp.com) logos, Roofer.com desired a simple yet elegant logo that embodies reliability and quality in roofing and solar services.
The reference
Sketches
The design process began with hand-drawn sketches, laying the foundation for our work. These sketches allowed for exploration and ideation based on client feedback, shaping the project's direction from the outset.
Hand-drawn sketches
Digital Sketches
I selected promising hand-drawn sketches and developed them further in digital form.
Initial Draft
The initial draft underwent significant simplification to align with the client's minimalist vision.
Final Draft
The initial draft was overly simplified and was refined based on a sketch by the CEO on a post-it note, resulting in the approved final draft.
Outcome: Branding Guideline
The result is a branding guideline, offering a comprehensive resource for maintaining the brand's visual and tonal consistency.
