Anticipation: Research and strategy

Vinicius Duarte

Product Designer
Figma

Summary

Digital Merchants rely on Pagar.me’s Anticipation service to get paid faster, bypassing the long wait for installment payments. But a lack of user-centric design led to frustrations to the customers, translating in a high number of support tickets and low NPS.
As a UX researcher, I I mixed different research methods and uncovered the key pain points affecting merchants and provided actionable insights to revamp the service.
Curious how these findings drove impactful solutions for businesses?

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