Digital Merchants rely on Pagar.me’s Anticipation service to get paid faster, bypassing the long wait for installment payments. But a lack of user-centric design led to frustrations to the customers, translating in a high number of support tickets and low NPS.

As a UX researcher, I I mixed different research methods and uncovered the key pain points affecting merchants and provided actionable insights to revamp the service.

Curious how these findings drove impactful solutions for businesses?

https://www.notion.so/duartevinicius/Anticipation-Research-and-strategy-to-increase-merchant-satisfaction-bc97ba95bd904eefa76da2a9b78cf26c