An AB test that increased the ID Check conversion rate by 357%

Vinicius Duarte

Product Designer
Figma

If you're in a rush, here’s a summary 👇🏽

Problem

Pagar.ne

needed to establish the legitimacy of their customers’ identity and identify their risk factors so they could comply with Brazilian regulations

Solution

I collaborated with product and risk to design a multichannel ID verification feature. After a couple of experiments, I managed to increase the conversion rate by 357% and get 5x more users verified in 3 weeks.

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