An AB test that increased the ID Check conversion rate by 357%
Vinicius Duarte
Product Designer
Figma
If you're in a rush, here’s a summary 👇🏽
Problem
Pagar.ne needed to establish the legitimacy of their customers’ identity and identify their risk factors so they could comply with Brazilian regulations
Solution
I collaborated with product and risk to design a multichannel ID verification feature. After a couple of experiments, I managed to increase the conversion rate by 357% and get 5x more users verified in 3 weeks.
