An AB test that increased the ID Check conversion rate by 357%
Vinicius Duarte
If you're in a rush, here’s a summary 👇🏽
Problem
Pagar.ne needed to establish the legitimacy of their customers’ identity and identify their risk factors so they could comply with Brazilian regulations
Solution
I collaborated with product and risk to design a multichannel ID verification feature. After a couple of experiments, I managed to increase the conversion rate by 357% and get 5x more users verified in 3 weeks.
But if you want to see the whole story click on the link below
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Posted Oct 25, 2022
I collaborated with product and risk to design a multichannel ID verification feature. I managed to increase the CR by 357% and get 5x more users verified
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