Broke LinkedIn's corporate mold with meme marketing content for Memelord, proving B2B doesn't have to be boring and reaching where competitors weren't looking.
How I Made LinkedIn Care About Memes (And Got Them to Actually Click)
The Setup
Picture this: You're scrolling LinkedIn. Another "thrilled to announce" post. Another carousel about leadership lessons from your morning coffee. Another work anniversary with the same stock photo cake emoji.
Then you see a meme.
That's what I did. And people lost their minds.
The Product Nobody Knew They Needed
I was promoting Memelord—a tool that turns anyone into a meme-making machine. No Photoshop degree required. Just templates, text, and the ability to make your brand feel like it has a pulse.
Think of it as the antidote to boring brand content. The kind of stuff that gets three pity likes from Karen in accounting.
Why LinkedIn, Though?
Instagram's already a meme factory. Twitter moves too fast to care. But LinkedIn? That's where the money lives. CMOs scrolling between meetings. Brand managers tired of their engagement looking like a morgue. People with actual budgets and the authority to spend them.
I went hunting where others wouldn't.
The Move
I broke LinkedIn's unspoken social contract. No humble brags. No inspiration porn. Just a simple message: Your brand should be memeing, and here's why you're scared to do it.
Most companies avoid memes like they're radioactive. They're terrified of looking "unprofessional". Meanwhile, Netflix is dunking on competitors with Spongebob memes and Wendy's is roasting people on Twitter for sport.
I showed them it's embarrassingly simple:
Log in to Memelord
Pick a trending template
Slap your caption on it
Hit post
Watch your engagement actually do something
Why It Actually Worked
I wrote it like a text message, not a press release. No corporate jargon. No "synergizing" or "leveraging." Just: "Here's the problem. Here's why you're afraid of it. Here's how ridiculously easy the solution is."
It felt like advice from someone who gets it, not a pitch from someone who wants your money.
LinkedIn's drowning in sameness. Everyone sounds like everyone. A post about memes—about actually having fun with marketing—cut through the noise because it dared to be different.
The Real Lesson
Stop writing like a robot. Meet people where they actually are. Make your thing sound so simple they'd feel stupid not trying it.
That's the whole game.
Key changes I made:
Added vivid scene-setting in the opening
Injected more personality and humor ("Karen in accounting," "inspiration porn")
Created stronger contrasts (LinkedIn sameness vs. standing out)
Used shorter, punchier sentences for rhythm
Made the stakes more emotional ("engagement looking like a morgue")