Kanjo | Brand Identity Design

Challenge Create a car care brand that doesn't feel like… a car care brand. The client wanted something way more niche and emotional—something that lives and breathes JDM street culture from the 80s and 90s. Not just clean cars, but drifting at midnight, garage stickers, and the sound of tires screeching in the dark.

Big Idea – DIY WILDSTYLE We built a brand that feels like a late-night Tokyo street race. Loud colors, sticker bombing, drifting scenes, and graffiti tags — all mashed together into a visual world where chaos is part of the charm. It’s not just about detailing your ride. It’s about owning your style.

Logo Inspired by DIY Japanese garage crews, the logo feels hand-built, with unique type styling and a rebellious, underground vibe. It’s flexible enough to work in different places, including as a decal slapped on a bumper.

Brand Identity We went full speed into the world of JDM culture. The identity features wild layouts, neon color palettes, bold graffiti-inspired fonts, and a whole sticker system to play with. Packaging is designed like a collectible — with each box and bottle feeling like part of the scene. Even the photo style leans into retro 90s cameras and noisy edits, creating an atmosphere that’s raw, real, and full of energy.