Arcturus | Branding Concept and Brand Identity Design

Arcturus — the leading premium blanket brand on Amazon US ✨

The Challenge Arcturus doesn’t just make one thing. They offer blankets, outdoor gear, hunting accessories, and more. The real challenge? Uniting it all under one clear idea—something that could speak to very different people: → Those who love rugged adventures: hunting, fishing, camping → And those who are into comfort, coziness, and calm evenings at home We needed a big idea that could bring all of that together—without forcing it.

Branding Concept — Guiding Star We turned to the sky. Arcturus, one of the brightest stars visible from Earth, became our anchor. A symbol of clarity, warmth, and direction—whether you’re deep in the woods or curled up on the couch.

The starry sky became the core of the visual identity: 🌌 A single idea that could stretch across all product lines 🎯 Hunting, ⛺ camping, 🥾 hiking — and just staying cozy at home 🖼️ Atmospheric illustrations that make you feel the moment

Premium Wool Blanket Series For the premium wool blankets, we collaborated with Vita Lopukhina (the rockstart of Ukrainian lettering) to design a custom logotype. We spotted a tiny star hidden in the capital "A" and built the rest from that spark.

This concept gave the brand a new tone of voice, a story, and a flexible identity that feels just as right for a campsite as it does in your living room. And that’s the beauty of it: One guiding star. Many ways to feel at home.