Visual Identity Design for Moments

Moments is a premium cannabis brand focused on pleasure, freedom, and authenticity. Catering to both seasoned and novice users, it offers high-quality THCA products designed to enhance shared experiences. Challenge Create a visual identity that highlights Moments' unique selling points, brand values, and product positioning while staying approachable and memorable. Big Idea - Moments to Share This brand is all about turning simple hangouts into unforgettable memories. Those times you laugh so hard your cheeks hurt? Moments helps create more of that. It’s not just about selling cannabis—it’s about giving people a way to connect, have fun, and make life feel a little more special. Logo Concept The logo brings the brand’s personality to life. We designed a custom font that feels playful and social. The letters interact, like the O and M leaning together to chat, or the E letting out a little laugh. It reflects the brand’s friendly and social vibe while maintaining a clean, bold look. Illustrations We wanted the illustrations to feel fun and full of life. They capture those bright, fun moments—think stylish and youthful. We threw in a bit of an “effect” to keep things exciting, so the body parts are a little (or maybe a lot) exaggerated. It makes the illustrations pop and ties perfectly into the brand’s vibe. Visual Style Each product is tied to a specific vibe or moment, with its own icon and color palette. This makes it super easy to find what fits your mood while keeping everything fresh and visually fun.