How I Built InvestSC's High-Performance Webflow Website

InvestSC is a key capital partner for founders in South Carolina, providing financial and strategic support to help businesses grow. My role while collaborating with Innovest Works LLC was to bring their design to life in Webflow, ensuring that it is not only visually accurate but also seamless, and very functional.

This project demanded a careful approach, so I ensured every detail was aligned with the design while maintaining best practices in performance, responsiveness, and usability.

Laying the Foundation: I started by customizing the Client-First style guide. This system made it easier to maintain consistency across the project while optimizing for future updates.

Structuring the Layout & CMS: Once the style foundation was set, I moved on to building out the layout, I confirmed every section aligned with the design specs. I also set up Webflow CMS collections to make content updates effortless, which allows InvestSC to manage content efficiently.

Adding Interactions & Functionality: To enhance user experience, I implemented smooth animations and interactions, making the site feel more engaged without compromising its performance. Lastly, I added HubSpot forms for efficient data collection and smooth lead management.

Webflow (Development & CMS)

Finsweet’s Client-First (Complex CMS Filtering)

HubSpot (Lead Capture & Forms)

Webflow Interactions & Custom JavaScript (Animations & Motion)

The design provided by Innovest Works LLC was highly detailed, requiring precision in spacing, typography, and responsiveness. Since Webflow’s default settings sometimes lead to minor inconsistencies, I had to fine-tune styles manually while maintaining a clean class structure.

I used Flexbox and Grid to strategically structure the layout to maintain a balanced visual hierarchy, ensure responsiveness across all screen sizes, and enhance user experience by optimizing content flow and spacing.

InvestSC needed seamless HubSpot form integration without disrupting the website’s performance or branding.

I customized the form styling to blend with the overall design while ensuring smooth API communication with HubSpot for proper data capture.

The final product is a clean, modern, and high-performance website that effectively communicates InvestSC’s value.

Fully responsive across all breakpoints

Smooth animations & interactions for an engaging experience

Seamless HubSpot form integration for streamlined lead management

Optimized performance, ensuring fast load times and a smooth browsing experience

Visit the site here 👇