Project Duration: 2 months Role: Product Designer Tools: Figma

Role and Responsibilities: As the lead Product Designer for the GooseTrack productivity dashboard, I focused on creating a seamless experience for users to manage tasks and events efficiently. My responsibilities included conducting user research to understand user needs, defining user flows for task and event management, and designing wireframes and high-fidelity prototypes. I also collaborated with developers to ensure the design translated smoothly into an intuitive calendar interface that enhances productivity.

In collaboration with the GooseTrack development team, I took on the role of Product Designer to create a productivity-focused web application. The goal was to design an intuitive dashboard that allows users to manage tasks and events efficiently through a visually organized calendar interface.

Using Figma, I focused on crafting a seamless and user-friendly experience, ensuring clear task and event management flows. The GooseTrack dashboard empowers users to boost their productivity by simplifying task organization and scheduling, providing a cohesive and efficient tool for managing daily commitments.

The GooseTrack team approached me with a vision to create a productivity web application that simplifies task and event management for users. The primary goal was to design a centralized dashboard featuring an intuitive calendar interface that seamlessly integrates tasks and events, making it easier for users to stay organized.

The project aimed to enhance user productivity by providing a streamlined tool for managing schedules, tracking progress, and meeting deadlines. By addressing these needs, GooseTrack seeks to empower users with an efficient, visually engaging solution that supports their daily productivity.

Unclear Task and Event Management Structure: As a new product, there was no pre-existing framework for organizing tasks and events effectively. Establishing a clear and intuitive system to manage these elements was a significant challenge.

Limited Visibility of Deadlines and Progress: Users struggled to track deadlines and monitor their progress without a centralized view, making it difficult to stay on top of their schedules.

Non-Intuitive Calendar Interface: The absence of a user-friendly and visually organized calendar interface made it hard for users to navigate and manage their tasks and events efficiently.

Fragmented Workflow Integration: The lack of a cohesive integration between task management and event scheduling disrupted productivity and created a disjointed user experience.

Overview dashboard with key productivity metrics (tasks completed, upcoming events, time spent).

Customizable widgets to display daily/weekly task progress.

Real-time syncing with calendar events and task lists.

Create, edit, and delete tasks with deadlines.

Assign priority levels to tasks (low, medium, high).

Task categorization (e.g., work, personal, errands).

Set recurring tasks (daily, weekly, monthly).

Drag-and-drop functionality to reorder tasks.

Interactive calendar view to manage events and tasks.

Daily, weekly, monthly calendar views.

Sync with external calendar services (Google Calendar, Outlook).

Color-coded event categorization.

Create, edit, and delete calendar events.

Event reminders and notifications (email, push, in-app).

Ability to invite other users to events.

View event details and location (if applicable).

Team collaboration through task sharing.

Commenting on tasks and events.

Real-time collaboration features (group discussions, file sharing).

Time tracking for task completion.

Analytics and reports on productivity patterns.

Visual dashboards displaying trends over time.

In-app notifications for upcoming tasks/events.

Email reminders for pending tasks and events.

Push notifications for real-time updates.

User profiles with avatar and personal details.

Theme customization (light/dark mode).

Calendar view customization (day, week, month).

Task sorting and filtering options.

Performance analytics for individual users.

Productivity performance tracking for teams.

Exportable reports in various formats (PDF, CSV).

Fully responsive design for mobile devices.

Mobile-friendly calendar and task management.

Notifications optimized for mobile use.

In the Discovery phase, I aimed to understand the key challenges traders face in efficiently monitoring and managing cryptocurrency investments. I engaged with traders, platform users, and financial experts to gather insights into their needs and workflows.

Through interviews and user research, I identified pain points such as difficulty in interpreting complex market data, unreliable alert systems for cryptocurrency pair changes, and cumbersome interfaces that hindered seamless trading operations. This phase helped uncover the core issues that needed addressing to create a more user-friendly and effective solution for cryptocurrency investment management.

For this project, I conducted a thorough research process to gather insights on improving cryptocurrency investment management:

User Interviews and Surveys: I spoke with traders and platform users to understand their pain points, preferences, and expectations when it comes to interpreting market data and receiving reliable alerts.

Competitive Analysis: I examined existing cryptocurrency dashboards and trading platforms to identify gaps and opportunities for enhancing features that would streamline data visualization and alert systems.

Stakeholder Consultations: I collaborated with financial experts and platform developers to ensure the solution aligned with both user needs and business objectives.

Task Analysis: I analyzed common trading tasks and workflows to pinpoint inefficiencies and determine areas where the user experience could be optimized.

During the Ideation phase, I generated and refined concepts to address the challenges uncovered in the research. My focus was on creating innovative solutions for:

Simplifying Complex Data Visualization: Designing intuitive dashboards that provide clear, easily interpretable market trends and cryptocurrency pair changes.

Reliable Alert Systems: Developing an alert system that ensures timely and accurate notifications for significant market movements.

Intuitive Interfaces: Creating user-friendly interfaces that facilitate seamless monitoring and management of cryptocurrency investments.

In the Wireframing stage, I developed low-fidelity wireframes to outline the structure and layout of the cryptocurrency investment dashboard. These wireframes focused on organizing key elements, such as data visualization, market trend displays, and alert systems, to ensure clarity and ease of use.

This phase helped me visualize the core functionality, prioritize essential features, and refine the layout to enhance user flow and simplify access to critical investment data before proceeding to high-fidelity prototyping.

The GooseTrack productivity web app dashboard aimed to improve task management and productivity by offering a seamless interface for users to track events and manage tasks efficiently. The solution focused on providing an intuitive and user-friendly experience while enhancing productivity through key features. Here are the main UX/UI features:

Task Organization: A well-structured layout allowing users to easily create, organize, and prioritize tasks in a visually appealing manner.

Data Visualization: Interactive charts and graphs providing insights into task performance and productivity trends over time.

Real-Time Updates: Instant synchronization of task statuses and project progress, ensuring users always have the most up-to-date information.

Collaboration Tools: Integrated tools for team collaboration, including shared calendars, task comments, and file management to streamline teamwork.

Accessibility and Customization: Customizable dashboards and settings to tailor the user experience according to individual needs and preferences.

This solution successfully streamlined productivity workflows, enhancing user satisfaction and optimizing task management efficiency.

The light theme was designed with a clean and modern aesthetic, using a soft color palette of whites and light grays to minimize visual distractions. High-contrast typography and strategically placed accent colors ensured optimal readability and clarity, making the interface approachable and professional for users who prefer bright environments.

The dark theme offered a sleek, immersive experience with deep gray and black tones, reducing eye strain during extended use, especially in low-light conditions. Subtle highlights and vibrant accent colors were used for interactive elements, maintaining functionality and visual hierarchy while enhancing the overall aesthetic appeal.

The Figma file for FamHub Network features high-fidelity designs and interactive prototypes, showcasing an intuitive e-commerce parenting platform. It is structured into sections that highlight user flows, key screens, and reusable components, allowing for smooth collaboration and efficient developer handoff.

Click the Figma icon in the bottom left to open the file and review wireframes, final designs, and interactive prototypes.

Explore the interactive Figma prototype to experience the design in action.

AI-Powered Task Recommendations: Implement machine learning algorithms to analyze user behavior and provide personalized task suggestions, helping users prioritize and manage their time more effectively.

Offline Mode: Introduce offline functionality, enabling users to access and update their tasks without an internet connection, with automatic synchronization when reconnected.

Enhanced Collaboration Tools: Add features like real-time task sharing, live chat, and collaborative editing to support team productivity and foster better communication.

Gamification Elements: Integrate gamification, such as achievement badges or productivity streaks, to motivate users and encourage consistent task completion.

Third-Party App Integrations: Expand integration capabilities with popular productivity apps and tools, such as Google Calendar, Slack, and Trello, to provide a seamless workflow across platforms.

Voice Command Support: Incorporate voice-activated features for creating and updating tasks, making the dashboard even more convenient for users on the go.

The GooseTrack dashboard significantly enhanced task management and productivity for users. Key metrics revealed increased user engagement, with a higher number of tasks created, completed, and tracked daily. Feedback highlighted the seamless user experience, with many users praising the intuitive design, clear organization, and helpful features like real-time updates and personalized task management.

The dual light and dark themes offered flexibility, catering to diverse user preferences and improving overall satisfaction. The user-centered design approach not only streamlined workflows but also fostered a more enjoyable and efficient productivity experience. The platform’s success underscored the critical role of thoughtful UX/UI design in empowering users to achieve their goals.