Redesigned the digital experience for MastersBuddy, transforming an outdated website into a clearer, more modern platform built around student discovery, trust, and conversion.
80+ Pages Redesigned
12+ Months Collaboration
2 Responsive Breakpoints
About the Client
MastersBuddy helps students pursue higher education in India and abroad, guiding them through destinations, exams, universities, and education opportunities.
The founders wanted to build a stronger digital presence that could compete in a crowded study-abroad market.
Home Page
The Starting Point
The existing website had become outdated and felt too basic for the brand's growing ambitions.
The challenge was to rethink the experience across structure, visual direction, content hierarchy, navigation, and student journeys.
Mobile UI Overview
Understanding the Business
We worked directly with the founders to understand their services, audience, and growth plans before defining the new direction.
The strategy focused on making the website feel more credible, easier to explore, and clearer for students making important education decisions.
Ad Campaign Page
Creating the New Direction
I developed a completely new visual language with stronger typography, spacing, hierarchy, layouts, and a cleaner light-theme aesthetic.
Every page was designed to feel like part of one connected system rather than a collection of individual screens.
Universities Page
Designing the Student Journey
The website was structured around how students naturally research studying abroad.
Countries → Exams → Universities → Resources → Enquiry
This made complex information easier to discover while creating clearer paths toward conversion.
Mobile UI Overview
Building a Scalable Website System
Recurring pages and content were designed using reusable structures and CMS-driven layouts.
This allowed the team to expand the website without constantly redesigning existing experiences.
IELTS Exam Page
From Version 1 → Version 2
The redesign moved MastersBuddy from a basic online presence to a more polished and trustworthy digital experience.
The website redesign became part of a broader design partnership with MastersBuddy. Beyond Version 2, I also worked on their admin dashboard and student dashboard, extending the experience across both internal operations and student-facing products.
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Continued Into Version 3
As the brand evolved, the collaboration continued into Version 3, where I developed a new strategic and visual direction for the website.
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Outcome
The redesigned experience gave MastersBuddy a stronger digital identity, clearer student journeys, and a website system that could evolve with the business.
The success of Version 2 also led to a continued design partnership and eventually a second major website direction for Version 3.
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Posted Aug 28, 2026
Redesigned MastersBuddy's website with a student-first UX strategy, clearer journeys, and a conversion-focused digital presence.