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MastersBuddy - Figma Website Design Revamp (v3)
Rushabh Koradia
MastersBuddy - Figma Website Design (v3)
Summary & Impact
Repositioned MastersBuddy with a dark, conversion-focused website designed to support the brand's next stage of growth, from university discovery and profile evaluation to webinars and lead generation.
35+ Pages Redesigned60+ Days Collaborated2 Responsive BreakpointsAbout the Client
MastersBuddy is a study-abroad consultancy helping students pursue higher education in India and abroad.
After working with them on Version 2, the founders returned with a larger business vision and needed the website to evolve with it.
Lead Generation Page
Why Version 3?
The business had outgrown its previous website. I worked with the founders to rethink the positioning and visual direction around the company's current acquisition strategy.
This became a product-level evolution rather than another visual redesign.
Services + Webinar Page
Built for Business Growth
The new experience prioritised the business's key conversion paths, including university discovery, profile evaluation, webinars, and enquiries.
Each journey was structured to move visitors from understanding the offering to taking the next step.
Profile Evaluation Result
A Stronger Digital Position
I introduced a completely new dark visual system to make the brand feel more mature, premium, and differentiated in a crowded study-abroad market.
The new design system also created a stronger foundation for future pages, campaigns, and product experiences.
Student Profile Evaluation
Student Portal
The website also connected to a dedicated student portal, extending the experience beyond the marketing website.
Explore the Student Portal →
Designed as a Connected Ecosystem
V3 brought multiple student journeys together under one digital experience:
Discover → Explore Universities → Evaluate Profile → Attend Webinars → Submit Details → Continue With Masters Buddy
The website became a stronger bridge between content, student intent, and business conversion.
Blog Detail Page
Outcome
Version 3 evolved Masters Buddy from an information-focused consultancy website into a more interactive student acquisition platform.
The new experience gave students more ways to discover, evaluate, and engage while giving the business clearer paths to capture qualified interest and continue the student journey beyond the website.
The project also continued a relationship that began with V2, demonstrating how the website could evolve alongside the business rather than being treated as a one-time deliverable.
About Page
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Posted Aug 29, 2026
Redesigned MastersBuddy into an interactive platform supporting student journeys with a new dark-mode UI.
