Cloudsoft Labs — Corporate Website Redesign

Overview Cloudsoft Labs is a global tech solutions company providing software development, MVP building, and product design services. The existing website had outdated visuals, inconsistent structure, and low user engagement. My goal was to design a modern, conversion-focused website that clearly communicates services, builds trust, and improves client acquisition.

Redefine Cloudsoft Labs’ brand presence with a clean, professional, and credible visual identity.

Simplify navigation for a smoother user journey from awareness → trust → conversion.

Highlight services, case studies, and client trust indicators.

Build a scalable layout system that can easily expand with new sections and future updates.

1. Research & Audit I analyzed top competitors and B2B service websites to identify layout patterns and engagement flows. The key takeaway — clarity, trust, and speed of understanding drive conversions in this sector.

2. Information Architecture Reorganized content into clear categories: What We Do, Our Services, Projects, Testimonials, and Certifications. This improved scannability and reduced cognitive load.

3. Visual Direction Adopted a minimal yet corporate tone — soft gradients, spacious grid, and high-contrast CTAs. Used blue as the brand’s primary color to evoke trust and stability, complemented by neutral backgrounds for balance.

4. Components & Layout System Built responsive card-based components for services, testimonials, and blog posts. Created consistent spacing, typography scale, and button hierarchy to ensure visual rhythm.

5. Interaction & Experience Focused on micro-interactions and hover states for better engagement. Streamlined CTA placement (“Book a Meeting”, “Start a Project”) to guide users toward contact.

Modern hero section with brand messaging and social proof.

Dedicated services grid highlighting primary offerings.

Project showcase area to build credibility.

Dynamic testimonial slider.

Blog and certification sections to strengthen authority and SEO presence.

After redesign implementation:

Users navigated 40% deeper into service sections during usability testing.

Inquiry clicks increased due to better CTA hierarchy.

The new visual identity helped the company present as a high-trust, enterprise-ready partner.

Design: Figma

Prototype: Framer

Collaboration: Notion & Slack

A polished, conversion-ready website that elevates Cloudsoft Labs’ professional credibility and delivers a seamless browsing experience — setting a solid foundation for future growth and content expansion.