About the Project
An online store for a footwear brand that wanted its products to look premium and be easy to shop on any device.
My Role
UI/UX Designer: information architecture, wireframes, visual design and responsive layouts for desktop and mobile. Tools: Figma and Adobe Photoshop.
The Brief
Create a shopping experience that tells the story behind each product while keeping browsing and buying quick and simple.
Key Design Decisions
Bold product storytelling: large imagery and short copy that highlight comfort, materials and style.
Clear pricing and options: price, colours and sizes are visible at a glance, with no hunting around the page.
Easy category browsing: simple navigation for men, women and collections so shoppers find the right pair fast.
Mobile-friendly layout: every section is designed to work smoothly on phones, where most shoppers browse.
Homepage & motion
A bold, dark homepage puts the shoe front and center, with Men and Women collections right below. I also designed the interaction motion: product reveal, colour-variant switching and smooth transitions into the collections.
Outcome
A clean, conversion-focused e-commerce UI/UX that presents the brand with confidence and makes the path from browsing to checkout short and clear.
0 likes · 2 views · Oct 6, 2026
UI/UX design for a footwear brand's online store: bold product storytelling, clear pricing and colour options, easy browsing and a mobile-friendly layout.
