About Vijay
Vijay is a South Indian food brand known for its ready-to-cook idli and dosa batter.
My Role
UI/UX Designer: website structure, visual direction and UI design for desktop.
The Brief
Design a fresh, appetising website that presents the batter range, explains the quality process and builds trust with families.
Design Approach
Food-first visuals: rich product and ingredient photography on a warm, rustic background.
Clear product showcase: a product slider with key facts for each batter.
Quality process: a simple step-by-step section that shows how the batter is made.
Brand colours: the green and yellow of the Vijay pack carried across the site.
Outcome
A bright, product-focused website that makes the brand feel homely and trustworthy, and guides visitors to products, recipes and store outlets.
0 likes · 0 views · Oct 13, 2026
UI/UX design for Vijay, a South Indian food brand: a warm, product-focused website for its instant idli and dosa batter range.
