About the Client
A B2B consulting firm that helps businesses improve how they engage customers and grow. Their services were strong, but their website did not explain them clearly.
My Role
UI/UX Designer and illustrator: site structure, content flow, wireframes, visual design and custom illustrations. Tools: Figma and Adobe Illustrator.
The Brief
Turn a complex consulting approach into a website that decision-makers can understand in a few seconds, and that feels credible enough to start a conversation.
Key Design Decisions
Visual service journey: the firm’s step-by-step approach is shown as a simple visual flow instead of long paragraphs.
Custom illustrations: a consistent illustration style explains each service and gives the brand its own personality.
Clear page structure: problem, approach, services, proof and contact, in the order a buyer thinks.
Trust signals: clean typography, generous spacing and clear calls to action to support enquiries.
Outcome
A clear, trustworthy B2B website UI/UX that explains what the firm does at a glance and guides visitors toward getting in touch.
0 likes · 1 view · Oct 6, 2026
UI/UX website design for a B2B consulting firm, turning their service approach into a clear visual journey with custom illustrations that build trust.
