LYCIT Form Fit Collection Email Campaign
Michael Shabi
LYCIT – Form Fit Collection Email Campaign
Objective
To introduce the Form Fit Collection with an elegant, fashion-forward email design that reflects LYCIT’s brand identity and drives engagement from both new and returning customers.
My Role
Email Designer & Content Strategist
Developed layout structure, typography, and imagery balance.
Crafted concise, conversion focused copy for product highlights and CTAs.
Aligned visual tone with the brand’s sleek, minimal aesthetic
Tools Used
Figma – for wireframing and High fidelity design
Adobe Photoshop – for image enhancement and color correction.
Adobe Illustrator – for vector detailing and icon refinement.
Outcome
A polished, conversion-focused email design that effectively launched the Form Fit Collection, communicating confidence, comfort, and freedom in motion, all while maintaining LYCIT’s signature aesthetic.
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Posted Oct 28, 2025
Designed an email campaign for LYCIT's Form Fit Collection launch.
