LYCIT Form Fit Collection Email Campaign

LYCIT – Form Fit Collection Email Campaign Objective To introduce the Form Fit Collection with an elegant, fashion-forward email design that reflects LYCIT’s brand identity and drives engagement from both new and returning customers.

My Role

Email Designer & Content Strategist

Developed layout structure, typography, and imagery balance.

Crafted concise, conversion focused copy for product highlights and CTAs.

Aligned visual tone with the brand’s sleek, minimal aesthetic

Figma – for wireframing and High fidelity design

Adobe Photoshop – for image enhancement and color correction.

Adobe Illustrator – for vector detailing and icon refinement.

Outcome A polished, conversion-focused email design that effectively launched the Form Fit Collection, communicating confidence, comfort, and freedom in motion, all while maintaining LYCIT’s signature aesthetic.