Mixbook Fall Campaign Email Design

Role: Email Designer & Content Strategist Deliverables: Promotional email design, copy refinement, and layout strategy Tools: Figma, Photoshop, Illustrator

Overview: Mixbook, a leading photo book and print brand, needed a visually engaging promotional email for their Fall campaign. The goal was to inspire customers to create keepsakes that capture their cherished autumn memories while highlighting a 50% off seasonal promotion.

Warm, Cozy Visuals: Chose rich autumnal tones—golden leaves, soft browns, and vibrant accents—to evoke the feeling of fall.

Playful Typography: Combined bold, modern fonts with pops of purple and orange to emphasize key phrases like “Fall in Love With Every Page”.

Emotional Storytelling: Structured the copy to connect emotionally with customers—phrases like “Books That Feel Like a Hug” and “Cozy Colors, Lasting Memories” evoke nostalgia.

Clear Conversion Points: Strategically placed CTAs (“Start your book,” “Make My Pages”) guide the user journey and drive clicks.

Responsive Layout: Designed for seamless viewing across devices with consistent spacing, hierarchy, and accessible contrast.

Impact: The final email successfully communicated Mixbook’s seasonal offer while strengthening their brand voice—encouraging users to create personalized keepsakes and boosting engagement for the Fall promotion.