Forestry Suppliers - Petzl Gear Promo Email Campaign

Objective Forestry Suppliers needed a high-performing promotional email campaign to drive urgency and boost sales of their Petzl gear line. The campaign had to highlight durability, safety, and reliability while maintaining consistency with the brand’s rugged, professional identity.

Designed responsive email templates in line with Forestry Suppliers’ brand system.

Structured the layout for clear hierarchy and scannability, ensuring the discount, deadline, and CTA stood out.

Integrated bold product photography with clean typography to balance urgency and trust.

Built versions optimized for desktop and mobile, ensuring a seamless user experience across devices.

Solution The final campaign design featured a strong hero image, clear 20% OFF headline, multiple CTA placements, and segmented product highlights. A mix of urgency cues (“Promo ends July 31”) and benefit-driven copy (“Safety. Performance. Durability.”) created a persuasive message that resonated with their audience of climbers, rescuers, and work-at-height professionals.