Zoetic – Brand Identity for U-M Soft Robotics Lab
Garrett Newton
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Posted Oct 26, 2025
Designed the brand identity for Zoetic, blending nature-inspired design with robotics for a future-forward soft robotics lab at U‑M.
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Designed the visual identity for Zoetic, a soft robotics research lab at the University of Michigan focused on bio-inspired innovation. My role included developing the logomark, typography, and brand visuals to reflect the lab’s mission — blending nature’s intelligence with emerging robotic technologies. The final system combines organic geometry with a clean, future-forward aesthetic that brings the brand to life.
