Branding and Logo Design for The Jungle

I led the branding and logo design for The Jungle, a modern Mexican cantina aiming to blend upscale dining with vibrant cultural roots. The brand centers around a custom jaguar mark—symbolizing boldness and sophistication—paired with floral motifs that pay homage to Mexican heritage. The final identity strikes a confident balance between refined and rebellious, with a flexible system suited for signage, menus, and merchandise.