Brand Development for Casalink Smart Plug by Garrett NewtonBrand Development for Casalink Smart Plug by Garrett Newton

Brand Development for Casalink Smart Plug

Garrett Newton

Garrett Newton

Brand Design

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Electronics

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Posted Oct 26, 2025

Led brand development for Casalink, a modern smart plug brand.

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Casalink

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Brand Design

Logo Designer

Packaging Designer

Adobe Illustrator

Adobe Illustrator

Adobe Photoshop

Adobe Photoshop

Electronics

Garrett Newton

Garrett Newton

I Create_

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For companies

For companies Manage team projects Share hiring workspace Post jobs Discover contractors Sign contracts Approve invoices Global payments & tax compliance

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Partner networks Advertising Challenges Creative Human Data Human Creativity Benchmark Human in the loop API Project-based hiring calculator Guide to flexible hiring Guide for agencies Creator tools awards Customer stories Blog FAQs for freelancers FAQs for companies Referrals

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Casalink is a modern smart plug brand I created—leading the full brand development from naming and logo to packaging, messaging, and user manual. The visual identity emphasizes simplicity and wireless freedom, anchored by the tagline “Power Without Boundaries.”