Being in an early stage as a startup, EdoDo needed the brand identity to be able to continue its journey ahead. We were directly involved in creating the concept and naming of the future application (EduDo — Education and Doing), as well as defining the visual expression that was catchy, clear and energetic. The rich color palette allowed a broad usage for digital and communications, thus along with the brand identity, the project has entailed the app and website, pitchdecks, SMM and store assets, and other miscellaneous production.