This project is the MVP of a mobile app to unite insurance and insurance companies in Scandinavian countries

The goal of this project was to create an easy-to-use application with a neutral UI in order to attract investment in the project

As the initial step of the design phase, I created low-fidelity wireframes that outlined the functionality and user flow. Through iterative testing and feedback, I refined the wireframes to ensure that the user path was clear and intuitive. By focusing on the fundamentals of the design early on, I was able to create a solid foundation for the project.

Following the UX phase, I transitioned to the UI design phase, where I focused on creating an aesthetically pleasing and cohesive visual design. By working closely with the client, I understood their desire to move away from the traditional deep blue color scheme often used in the insurance industry. To accomplish this, we chose a soothing color palette consisting of soft purples, greens, and blues, with contrasting dark gray buttons for added visual interest. By thoughtfully considering each element of the visual design, I was able to create a unique and engaging user interface that reflected the client's goals and brand identity.

In the final stage of the project, I created a clickable prototype that demonstrated the full functionality and visual design of the project. This prototype served as a powerful tool for presenting the project to potential investors, as it allowed them to interact with the product and get a clear understanding of its value and potential. By providing a tangible representation of the project, the clickable prototype helped to generate excitement and secure funding for the next phase of development.