AZ Stretch is the first app to create a personalized stretching program for you. Instead of randomly stretching your muscles, you can now easily follow the exercises, and get detailed instructions. You can also adapt your routine based on your available time, no more excuses!

The goal of the project is to make a design MVP of a mobile app on the stretch:

Ease of use for each target audience group

Gathering an audience and introducing monetization in the form of subscriptions

Instill in users the habit of regular stretching

At the outset of the project, I conducted a thorough analysis of the target audience of AZ Stretch, formulated user personas, and delineated the user journey. It was only after this preliminary stage that I proceeded to the phase of creating middle-fidelity wireframes, where we meticulously delineated the entire UX.

After completing the wireframing stage, I transition to the crucial UI phase, where I focus on creating a visually appealing and user-friendly design. I always present the client with several design concepts, from which we select the most suitable one to apply to the design. The UI stage is of paramount importance since it should resonate with our product's target audience. At this stage, I strive to prioritize the product's aesthetics, while ensuring that the design aligns with the client's budget constraints and, of course, that our target user remains engaged with the product.

I express my heartfelt gratitude to my esteemed client, Guillaume Maarek, for entrusting me with the privilege of contributing to such a fascinating project. Collaboration and constructive feedback are integral to the realization of optimal outcomes, and I am thankful for the opportunity to work together towards this objective. It is a source of great satisfaction to note that Guillaume Maarek reposed faith in my abilities, and with a competent team, we were able to deliver an outstanding product!