Xross: Corporate brand design
Sofia Bakhtiiarova
Brand Designer
Graphic Designer
Adobe Illustrator
Figma
As a brand designer for XrossDock, I had the pleasure of leading the process of creating a cohesive visual branding identity that reflects the company's values of "Cutting Edge Technology" and "Streamlined Operations."
My goal was to develop a brand identity that resonates with company target audience of businesses looking to start e-commerce and sell on marketplaces. Through a collaborative effort, we worked to solve the most important problem for our customers - streamlining operations.
Starting with a basic version of a stylebook and mood boards, I reimagined XrossDock's brand identity with a modern and youthful aesthetic.I developed a brand style guide that encompassed all visual aspects of the brand, including typography, color palettes, and patterns.
