Xross: Corporate brand design

As a brand designer for XrossDock, I had the pleasure of leading the process of creating a cohesive visual branding identity that reflects the company's values of "Cutting Edge Technology" and "Streamlined Operations."





My goal was to develop a brand identity that resonates with company target audience of businesses looking to start e-commerce and sell on marketplaces. Through a collaborative effort, we worked to solve the most important problem for our customers - streamlining operations.





Starting with a basic version of a stylebook and mood boards, I reimagined XrossDock's brand identity with a modern and youthful aesthetic.I developed a brand style guide that encompassed all visual aspects of the brand, including typography, color palettes, and patterns.



My focus was on creating an intuitive and streamlined user experience, while maintaining the cutting edge technology feel of the brand.