OTR - Travel and Activity platform

Sofia Bakhtiiarova

Mobile Designer
Web Designer
UX Designer
Adobe After Effects
Adobe Illustrator
Figma

👀 Overview

OTR Activities Platform: A Minimalistic and User-Friendly Design for Easy Booking of Cool Activities
With the increasing demand for engaging and fun activities, the OTR Activities Platform is a perfect solution to find and book exciting experiences. I has done extensive research to identify the pain points of users and provide them with a seamless experience through our user-centric design.

Project goal

My primary objective was to develop a functional product that would cater to an audience of individuals aged 30 and above
Create a web application with a good conversion rate 

📱Design

Wireframes

As the first stage, I engaged in work on the UX design as the data on the audience has already provided me. I worked through the functionality and the user journey 
Wireframes
Wireframes

UI Design

After completing the wireframing stage, I transition to the crucial UI phase, where I focus on creating a visually appealing and user-friendly design. I always present the client with several design concepts, from which we select the most suitable one to apply to the design. At the request of the client, we did a minimalistic and simple design, but which attracts the user and does not look boring, but on the contrary, very comfortable, so that the user is willing to spend enough time on it
Home page
Home page

⭐️ Result 

In conclusion, I have created a platform that is user-centric, visually appealing, and easy to use. My main focus is providing users with a seamless experience, from finding cool activities to booking them effortlessly. I believe that the OTR Activities Platform is a game-changer in the world of activity booking and I am excited to share it with users around the world.
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