Vector Illustrations for a HyperLocal Food Delivery App

BRAND OVERVIEW

Daily Dash is an aggregator for home-chefs who are looking to make their home-based food services from unorganized business to an organized business. They operate their orders from mobile app. They provide dashboards to kitchen and delivery partners.

BRIEF

The client approached me to design vector illustrations for their App login screen (iOS and iPAD), Website 'About' page and In-App screens. Since their target customer is between 15-30 yrs, they mentioned to make the vector designs fun and attractive with yellow and blue being their primary colors.

SOLUTION

Hyperlocal services need to be loud and efficient since customers trust the service first before getting hands on the product. So a loud brand identity yet trustworthy set of colors were used to design all vector illustrations. I designed roughly 20 designs in which the client finalised 4 set of designs with variations. These 4 designs were later modified to match the clients requirement.