Design innovation
Amey Sonavani
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Posted Mar 30, 2023
A practical design of sticker that sticks on the parcel/take-away bags identifies the order. Also helps the cafe staff to mention details if any.
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Practical design and form of a product or service is essential if you want your brand to speak for itself.
Did you know that redundancy can also be solved using a good design. For example, a coffee shop based out of Nashik wanted to differentiate their parcel orders - whether from an online platform or a customer pickup. Parcel/Take-away orders get split across 3 mediums - Swiggy, Zomato and Pickup from store. The cafe staff would make mistakes to note items on the parcel bag or miss out something. Sometimes a Swiggy delivery executive would pickup a Zomato order in rush.
An easy yet practical solution was provided to the client. Client saw an increase in 25% order management improvement over a very basic change. Basic changes like these can surely take your brand places.