This case study highlights three of my recent projects—Propper Pizza, Burger Hunt, and Grand Prix Grand Tour—each showcasing my ability to adapt to different industries and design challenges. Whether it’s simplifying the pizza ordering process, crafting an engaging platform for burger lovers, or delivering a luxurious experience for motorsport enthusiasts, my focus is always on creating websites that balance functionality, creativity, and user satisfaction. By leveraging user research, cutting-edge design techniques, and a deep understanding of brand identity, I help businesses across all sectors connect with their audiences and achieve measurable success. The following projects showcase how my expertise translates into impactful, industry-spanning digital solutions.

Propper is a pizza ordering website designed to make the online food ordering process seamless, user-friendly, and visually enticing.

• UX Research

• Wireframing and Prototyping

• Visual Design

• Usability Testing

• Simplifying the complex menu customization options.

• Designing a visually appealing interface that aligns with a modern, fun brand identity.

• Ensuring the website performs well on both desktop and mobile devices.

1. Research: Conducted user interviews with potential customers to understand their pain points while ordering pizza online.

2. Wireframes: Developed low-fidelity wireframes to map out user flows and interactions.

3. Design: Created a playful, pizza-themed UI with bold colors and imagery to reflect the brand’s personality.

4. Testing: Conducted A/B testing to refine navigation and menu layouts for optimal usability.

• Increased user retention by 35% due to an intuitive and engaging design.

• Optimized mobile version led to a 40% reduction in bounce rates.

Burger Hunt’s website serves as the face of the brand, aimed at attracting and engaging burger enthusiasts with a fresh and modern online presence.

• User Interface Design

• Interaction Design

• Brand Integration

• Designing a website that stands out in a saturated market of burger chains.

• Balancing aesthetics with functionality to enhance user engagement.

1. Brand Discovery: Collaborated with stakeholders to understand brand values and vision.

2. Design Language: Developed a unique design system incorporating vibrant imagery, clean typography, and subtle animations.

3. Interactive Features: Integrated features like a location-based store locator and an interactive burger builder tool.

• Boosted website traffic by 50% within the first three months post-launch.

• Received positive feedback from users for its visually pleasing design and interactive features.

Grand Prix Grand Tour provides all-inclusive F1 & MotoGP packages and European driving tours. The website’s goal is to captivate a high-end audience with a luxurious and aspirational digital experience.

• End-to-End Design (UX & UI)

• Storytelling through Visuals

• Prototyping

• Creating a premium aesthetic that appeals to motorsport enthusiasts and luxury travelers.

• Presenting complex packages and tours in a digestible format.

1. User Personas: Identified target users and their preferences for luxury travel websites.

2. Navigation Strategy: Designed an intuitive navigation structure to streamline exploration of packages.

3. Aesthetic Design: Used high-quality visuals, sleek typography, and parallax scrolling effects to create a sense of luxury and excitement.

4. Testing: Conducted usability testing to ensure seamless navigation and an engaging user journey.

• Achieved a 25% increase in tour inquiries within two months of launch.

• Users praised the site for its clarity and visually stunning interface.