Altex is a prime example of successful entrepreneurship in Romania. Starting as a local TV import business, it has grown over 30 years to become the leader in Romania’s electro-IT retail market, adapting continuously to business challenges. Altex’s success lies in prioritizing the customer and building a robust infrastructure to meet market demands, offering quality products tailored to consumer needs and accessible financing solutions.

Exploring key UX tools—Empathy Map, User Persona, User Flow, and Information Architecture—to align Altex’s e-commerce design with user needs and behaviors.

Developing a cohesive user interface for Altex by defining layouts, creating wireframes, and establishing a robust Design System to ensure consistency, scalability, and an intuitive user experience.

Crafting a visually engaging and user-friendly interface for Altex, blending aesthetics with functionality to create an optimal digital shopping experience.

Validating the Altex e-commerce design through user testing, gathering insights to identify pain points, and making iterative improvements for a seamless and satisfying user journey.

Designing transactional emails and crafting a comprehensive marketing banners guide to maintain a consistent brand identity and drive user engagement across all communication channels.