Boombay

Boombay is a mindfully made condiments brand that encapsulates the melange of cultures and flavours that is inspired by the city Mumbai formerly known as Bombay. This was a project I was a part of creating with Studio Glyph in 2022.

The idea is inspired by the intricate shape of an explosion. An electric clash of elements that spread far and wide. Similarly with graphs, we see a congregation of a plethora of distinct details that come together to express a larger picture.

With the label design that was created using visual graphs, the intention was for people to feel that the more they look the more the see and the more they will uncover.

The Boombay brand language had evolved into a fun, vibrant, and information-rich mosaic that represented multiple aspects of its’ being. Given the origin of the name, we embraced the patchwork nature of the city and unpredictability of the cultures that combine in Mumbai often leading to unexpected outcomes, represented by the ‘Boom’.

Made in 2022 (Part of my work while I was at at Studio Glyph in Mumbai, India).