Type Beauty

Type Beauty is a skincare infused makeup brand that I worked on at Studio Glyph in 2022.The brand explores the idea of not having to choose between good skin health and looking good. The main idea was:

Part of what makes the brand special is the scientific expertise it is bringing to the table.It was important to translate this key brand value to the visual language. We therefore took inspiration from science journals to create a unique visual language.

Since we were presented with a unique proposition and expetise that the brand founder, Ananya brought to the table, we focused on that in our packaging and website design. The decision of making the colour palette a bright pink and orange was made keeping in mind that we had to strike a balance of brining forth our scientific expertise but still being able to stand out in the clutter of the Indian skincare and makeup market. The result is a brand that uses the goodness of science to change the perception that all makeup is bad for you.

Made in 2022 (Part of my work while I was at at Studio Glyph in Mumbai, India).