Case Study: Convex-A Landing Page That Turns Clicks Into Client

Convex is a high-converting landing page concept designed for performance marketing and growth agencies. The goal was to create a minimal, bold, and conversion-focused design system that reflects professionalism, trust, and clarity — helping agencies sell results instead of just services.

My objective with this project was to build a layout that feels premium yet simple, using sharp typography, well-structured spacing, and a clear hierarchy that guides users toward one action — Book a Call.

Project Goals

Build a design that maximizes conversions with clear CTAs and trust elements.

Maintain a balanced visual hierarchy for easy navigation and retention.

Create a clean typography system for professional readability.

Design a layout that can later be reused for multiple niches — SaaS, crypto, and personal brands.

Problem

Most agency landing pages online look flashy but fail to convert. They often:

Overuse gradients and animations without purpose.

Miss structure and spacing consistency.

Focus more on visuals, less on messaging clarity.

So, the challenge was to combine aesthetics with performance — making a design that looks stunning and works hard.

the Solution

I designed Convex as a conversion-focused system — a landing page template that agencies can adapt to showcase their services, process, and proof while keeping the user’s focus on trust and action.

The design structure follows a clear storytelling pattern:

What you do.

Who you’ve helped.

What results you’ve achieved.

How you do it.

Who you are.

What’s next (the CTA).

Each section is designed to push the user closer to taking action — no wasted pixels.

Research & Inspiration

Before designing, I studied multiple high-performing landing pages like:

I noted how they used:

Minimal contrast backgrounds

Centered CTAs

Bold headings with confident copy

Measurable proof (stats, logos, testimonials)

Then I built my wireframe focusing on clarity over creativity — simple grid, structured flow, and consistent 8px spacing system.

Layout & Structure

The page is built on a 12-column grid (1200px content width) with section gaps of 160px for a smooth scroll rhythm.

Sections Overview:

Hero Section (960px) — Clear headline, value statement, and dual CTAs.

Clients Section (400px) — Social proof with brand logos.

Results Section (800px) — Key performance stats with cards.

Services Section (850px) — 4 service highlights in a grid.

Why Us Section (700px) — 2-column structure for storytelling.

Process Section (800px) — 3-step process visualization.

Team Section (650px) — Founder and team cards for credibility.

Final CTA (650px) — Simple and powerful closure section.

Footer (350px) — Minimal and clean navigation.re...

Convex isn’t just a landing page — it’s a performance-driven framework that helps brands grow through clarity, trust, and timeless design.e...