Introduction

Design of brand identity for a sophisticated cocktail club in Paris, blending modern elegance with a touch of retro charm.

Visual identity crafted around a refined aesthetic, merging contemporary design elements with the nostalgic allure of mid-century glamour, utilizing a palette of luxurious colors, classic typography, and elegant graphic motifs.

My mission : To create a visual identity that embodies the club’s unique atmosphere, where contemporary sophistication meets timeless elegance, capturing the essence of a vibrant social scene enriched with retro influences.

Project Overview

Scope of Work

Brand Identity: Creating an array of logos and signature graphic elements for the club, curating a sophisticated color palette, selecting timeless typography, and designing cohesive graphic elements for all marketing materials.

Cocktail Club’s Style Guide: Developing the brandbook for the cocktail club, a comprehensive reference document detailing all the brand’s graphic components, their applications, and guidelines to ensure consistent and effective communication.

360 Degree Experience: Designing graphic elements for a holistic customer experience: from business cards to menus, coasters, napkins, signage, and other touchpoints that enhance the club’s ambiance and brand coherence.

Illustrative Elements: Creating small illustrative elements to complement the brand’s visual identity, adding unique and charming details that enrich the overall branding experience.

Social Media Visuals: Creating engaging visuals for social media, including Instagram stories aimed at interacting with the community, enhancing online presence, and promoting events and special offers.

The cocktail club stands as a testament to refined taste, offering an elegant haven where modern design seamlessly intertwines with retro aesthetics. My mission was to construct a brand identity that not only highlights the club’s unique character but also fosters an unforgettable experience of luxury and nostalgia.

Design

The visual identity designs evoke the club's sophisticated and vibrant atmosphere, combining modern elegance with retro charm for an inviting and distinctive ambiance.

Brand consistency across all channels ensures easy recognition and reinforces the club's unique character. Designs are adapted for various platforms to maintain visual impact and readability, providing a consistent and engaging customer experience.

From entrance signage to cocktail menus, every detail is thoughtfully designed for a cohesive and memorable brand presence.