Design identity for an Italian café restaurant based in Paris, a visual fusion of two cultures, inviting a sensory experience transcending borders.

The visual identity of this project is a harmonious blend of two distinct influences: on one hand, the timeless authenticity and elegance of Italy, with its rich cultural traditions and aesthetic refinement, and on the other hand, the modernism and minimalism characteristic of the establishment, embodying contemporary sophistication and sleek simplicity.

Brand identity : Developing a complete visual identity involves designing various logos and representative graphic elements for the brand, selecting the color palette, developing typography, drawing icons and creating graphic elements for marketing materials.

Giorno’s Bible : Building the brandbook of Giorno, a reference document with all the brand's graphic elements, their usage, and guidelines for effective communication.

Object Design : Development of the visual identity for the menus, cards, packagings, and café accessories ( cups, coasters, …)

Giorno stands out as a gem in its Parisian neighborhood, selecting ethically sourced ingredients to offer its customers a small taste of Italy. My mission was clear: to create a brand identity that exudes a sense of individuality while maintaining an unwavering commitment to excellent Italian cuisine

The designs developed for Giorno's visual identity have been carefully crafted to capture the essence of Italy while creating a welcoming and warm atmosphere.

They also communicate the brand's ethical commitment to sustainability and the use of local and organic ingredients.

Brand consistency is maintained across all channels, ensuring easy recognition by customers.

Additionally, these designs are adapted to a variety of platforms to maintain their visual impact and readability, ensuring a consistent and engaging experience for customers at every interaction with the establishment.

Brand designer

Illustrator