Introduction

Design of brand identity for a rising second-hand community in the realm of vintage and ethical fashion, based in Paris.

Visual identity built around the vintage aesthetic of the 1950s, blending vibrant colors, retro typography, and playful graphic elements reminiscent of the era's iconic style.

My mission : Through a meticulously crafted visual identity, bring to life a universe where style meets functionality, where the past harmoniously blends with the future.

Project Overview

Scope of Work

Brand identity : Designing various logos and representative graphic elements for the brand, selecting the color palette, developing typography and creating graphic elements for marketing materials.

Vestiaire’s Bible : Building the brandbook of Vestiaire, a reference document with all the brand's graphic elements, their usage, and guidelines for effective communication.

360 degree experience : Designing graphic elements for a 360-degree customer experience: business cards, tote bags, shopping bags, boxes, labels, …

Vestiaire stands apart as a beacon of sophistication, curating ethically sourced vintage pieces to offer clients an unparalleled experience. My mission was clear: to construct a brand identity that exudes a sense of individuality while maintaining an unwavering commitment to luxury.

Responsive Design

My goal was to ensure that every interaction with the brand was enjoyable and engaging, whether online or in person. By adopting a consumer-centric approach and implementing best practices in responsive design, I was able to create an immersive experience that strengthens the relationship between the brand and its customers, while solidifying its position as a leader in the vintage and ethical fashion sector.