Transforming the browsing experience into a sidemenu
Antonio Sergio
Since it is a 100% customizable Whitelabel platform, the platform has several configurations and the menu of the old version (2.0) was very confusing, causing several calls to the CS team. My job was to reorganize the entire user flow, information hierarchy and do the entire visual redesign of the menu, working not only on colors and icons but also on microinteractions
Results:
- An attractive and modern look with fluid and clean interactions
- 68% fewer calls to the customer success team
- Optimization of user navigation time from 28 to 5 seconds
Prototypes:
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Posted Sep 3, 2024
This project was a redesign of a side menu navigation, where the old experience was very confusing and led to many support calls during the customer success tim
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