Wilson and Boucher is a Northern California-based wealth management firm that offers a very personal and customized approach to asset management. Wilson and Boucher approached me with the challenge of reinventing their visual identity and re-designing their firm’s website. My approach was to embrace the beauty of their locality and more thoroughly express the partners’ forward thinking approach to wealth management. To achieve this, we developed a contemporary visual language that radically departs from the status quo and presents the firm in an elevated and modern light.