Blooming Day is a Philippine-based apparel store founded by two besties who shares a mutual love of both "ukay" (Philippine thrift clothing) and South Korean-Chinese boy band, EXO. Together, Blooming Day aims to provide and sell quality and affordable ukay clothing and merchandise alike to keep the EXO-L spirit alive.

A logo and branding kit was created to establish the brand's colors and typography; this along with other social media templates and deliverables

The task for this brand is to incorporate a logo that is floral, blossom-like in nature, while simultaneously maintaining the semblance of EXO’s Logo. To convey the feeling of freshness and to capture the beauty of the products