Pretty Little Vials is a perfume decanting shop that shares and offers authentic fragrances and beauty goods to feel fresh on the go.

The owners believe that perfume is a form of art and the key to unlocking passionate scented memories from our nostalgic minds

To uniquely design the shop's brand while also highlighting the unique, refreshing, and tasteful collection of scents that the founder owns. As such, the wordmark, brandmark, and typography was studied.

Pretty Little Vial's visual Identity must centralize on authenticity, cleanliness, and friendliness. Stubstantially, the design must assure the consumer's trust for quality and showcase the busines ever-growing selection of fragrances.