Digital Marketing Strategy for Hackergal

Crafted an innovative social media strategy that targeted diverse customer segments on Facebook, Instagram, LinkedIn, Twitter and TikTok by positioning the company as an industry leader in education and technology; generated a 75% increase in website traffic and 50% increase in social media engagement

Developed a customized dashboard to track and analyze KPIS for advertising campaigns worth $10,000; identified top-performing ad sets and increased return on investment by 20%

Optimized daily social media content quality through interactive A/B tests; increased Instagram following from 2k to 30k in 16 months resulting in a 400% increase in brand engagement