Crafted an innovative social media strategy that targeted diverse customer segments on Facebook, Instagram, LinkedIn, Twitter and TikTok by positioning the company as an industry leader in education and technology; generated a 75% increase in website traffic and 50% increase in social media engagement

Developed a customized dashboard to track and analyze KPIS for advertising campaigns worth $10,000; identified top-performing ad sets and increased return on investment by 20%

Optimized daily social media content quality through interactive A/B tests; increased Instagram following from 2k to 30k in 16 months resulting in a 400% increase in brand engagement