I created content and copy for social media channels(Twitter, Facebook and Instagram); assessed community response to create targeted messaging and inform future content; social media following grew 125% organically
Analyzed data from 2500 monthly active users and used output to guide social media strategies; increased average app engagement by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months
Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty Spearheaded development and implementation of new employee corporate social responsibility program, leading to 4x more participation currently the Social Media Manager for this organization.
2020
