UX UI and Digital Product Design for Website

Client: Breukelen Athletic, boutique high-performance training studio in Brooklyn, NY Role: UX Strategy · UI Design · Web Development Platform: Webflow

Transform Breukelen Athletic’s digital presence to reflect its true essence: an exclusive fitness brand that blends intense training, strong community, and a sophisticated editorial aesthetic. The previous website lacked the energy and clarity to attract their target audience—design-conscious professionals looking for real results.

Reimagined site architecture to prioritize programs, coaches, and community stories.

User flows designed for conversion, guiding users toward free trial sign-ups and personal training inquiries.

Mobile-first experience, ensuring seamless navigation and accessibility on all devices.

Editorial-inspired design with oversized typography, neutral tones, and cinematic photography to convey a sense of luxury.

Grid and full-bleed layouts for visual rhythm and immersion.

Subtle microinteractions and motion effects to enhance the modern, premium feel.

Visual tone inspired by fashion and wellness brands to position Breukelen beyond “just a gym.”

Built entirely in Webflow, using custom animations and smooth transitions for a polished experience.

Integrated scheduling and CRM tools to streamline bookings and client management.

Fully responsive for flawless performance across all devices.

Increased sign-ups for trial sessions post-launch.

Improved engagement and session duration, especially on mobile.

Positive internal feedback and stronger brand alignment across digital touchpoints.