UX/UI & Visual Identity Design for Donation Platform

Good Thnx is a feel-good donation platform that lets users send digital thank-you messages while donating to causes in someone else's name. This project focused not only on seamless UX but also on building a coherent, emotionally resonant visual identity that reflects the platform’s mission: turning gratitude into impact.

From the tone of the typography to the style of the illustrations, every element was crafted to evoke optimism, simplicity, and generosity.

Defined user flows for sending thanks, selecting charities, and viewing impact—all in three intuitive steps.

Crafted a conversion path with minimal friction, especially for first-time donors.

Adaptable for individual and corporate giving, with clear segmentation and reusable UI components.

Warm, optimistic color palette anchored in soft yellows, sky blues, and mint greens—evoking joy and sincerity.

Custom illustrations and icons designed to feel friendly, fluid, and universal.

Rounded UI shapes and large CTA buttons to create a sense of comfort and approachability.

Typography pairings using playful serif for headers and clean sans-serif for body—reinforcing balance between warmth and clarity.

Subtle animations and transitions to create an emotionally dynamic interface without overwhelming users.

Figma (UI system & prototyping) · Illustrator (illustrations & graphic assets) · Lottie (microinteractions) · Webflow-ready structure

A visually unified, emotionally engaging digital product that elevates acts of kindness into impactful moments. Good Thnx is more than a tool—it's a branded experience where design and purpose go hand in hand.